- Brand Development
- Messaging Development
Creating opportunities for craft artists to thrive.
As an established organization, Tennessee Craft needed to develop a way to communicate its services and strengths so that it remains relevant and remove some confusion surrounding its signature Craft Fair event.
We worked with Tennessee Craft to realize their core message so that communicating the organization’s efforts no longer focuses on one signature event, but rather introduces the organization in a broad way. The revised brand statements allow Tennessee Craft to speak about why they do the work they do, rather than what they do.
We established a centralized brand and message system so that all staff, board and volunteers are using the same foundation for communicating Tennessee Craft’s value and services. Brand guidelines were crafted that summarize audience specific messaging, brand personality and values, as well as visual elements such as color and typography.