WORKSHOPS

Strengthening organizations through customized trainings

For Organizations, Teams, and Boards

Brand Building Workshop

Create a clear, consistent brand communication strategy.

In this workshop, learn tips and tools for nonprofit branding and put them into practice as you and your core team work together to create a framework for effective communication. Discover your core message, audience connections, and brand personality. Leave the session with a foundation for your organization’s messaging, along with insights and tools you can use to continue to represent your mission and make an impact.

Implementing Brand Strategy

Bring your board and/or staff together around your current mission, vision and brand.

You have a solid brand foundation, but how do you express it and ensure everyone is on the same page? In this session, you and your team will get comfortable with the components of your organization’s brand. Through a variety of interactive exercises, your team will have a hands-on opportunity to apply your existing brand strategy to everyday communications, gathering feedback along the way from the instructors as well as peers. Attendees will gain a deeper understanding of the organization’s mission, goals and vision and will leave the session prepared to represent the organization clearly, consistently, and with confidence.

Upcoming Workshops

Want to dip your toe into brand and communication strategy before engaging the whole team? Join us at one of these upcoming courses:

Past Workshops

Communicating Your Mission with a Strong Brand Message Center for Nonprofit Management
Introduction to Branding for Nonprofits, Arts & Business Council of Middle Tennessee, December 2019
Implementing Brand Strategy, Tennessee Council on Developmental Disabilities, February 2019
Building Brand Awareness for Nonprofit Organizations, Center for Nonprofit Management, June 2019
Building Brand Awareness & Focused Marketing for Libraries, Linebaugh Library System, August 2018
Building the Value of your Brand: Components of a Strong Nonprofit Brand, Center for Nonprofit Management, June 2018
Components of a Strong Brand, Nonprofit Learning Lab Conference, October 2017
Building a Strong Nonprofit Brand, Center for Nonprofit Management, June 2017
Components of a Strong Nonprofit Brand, Center for Nonprofit Management, June 2016
Components of a Strong Nonprofit Brand, Center for Nonprofit Management, June 2015
Components of a Strong Nonprofit Brand, Center for Nonprofit Management, May 2014

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