- Brand Review
- Brand Development
- Planning & Consultation
- Brand Elements Design
- Positioning & Core Messaging
- Brand Guidelines
- Logo Design
- Website Design
- Print and Electronic Stationery
Renewal House provides a continuum of treatment and services to substance-addicted women and their children, restoring these families and helping them recover. The organization came to us, seeking a brand review and updated visual identity to expand its community presence.
We worked with Renewal House to create a new brand, including a logo and website that demonstrated the organization’s credibility, unique approach and impact.
Through a brand review, we defined attributes that reflect the organization’s mission, history, and vision to precisely convey Renewal House to the community. Our evaluation showed that while the current logo was unique compared to similar organizations, it didn’t accurately represent all of their attributes. With this in mind, we crafted concise overview messaging, adjusted the logo to better fit the organization’s brand and defined the rest of Renewal House’s brand – typography, color, supporting graphics. We then applied this brand to an updated website, identity collateral and other marketing materials.
Renewal House is now equipped with a clear, cohesive message and visual identity to support their mission.