- Brand Development & Execution
- Brand Guidelines
- Brand Elements Design
- Logo Design
- Case Statement Design
- Marketing Collateral
Aquinas College is a four-year, private liberal arts Catholic college in Nashville. In 2015, Aquinas launched a comprehensive campaign, IGNITE, to build on their campus and traditions. We partnered with Aquinas to craft messaging and design the key collateral for the campaign.
We worked with Aquinas to build a cohesive and creative suite of collateral for the campaign. First, we established a campaign brand identity through a logo design and key graphic elements, font and colors. Then, working closely with Aquinas’ development and marketing team, we designed and developed all campaign materials including a case statement, campaign website, donor request materials and presentation materials. We partnered with Betsy Snyder Words + Strategy to develop the case statement, which includes stories from key stakeholders and call to action copy to demonstrate the key strategic areas of the campaign and engage potential donors.