- Event Branding
- Auction Catalog/Brochure
- Website Design
- Event Signage
- Email Marketing
- Production and Design Coordination
The Swan Ball, one of the U.S.’s premier charity events, is a white tie gala benefiting Cheekwood. A major portion of the funds are raised through a one-of-a-kind auction, featuring trips and treasures exclusive to the Ball.
For the past seven years, we have partnered with the Swan Ball each year to create engaging marketing materials to promote the auction, showcasing the variety of exclusive luxury lots in the most stunning way possible. Each year, to keep guests engaged, a theme is established by the Ball chairs to reflect current tastes and trends. We weave the theme into the marketing materials, building a visual system that honors the Swan Ball’s history and effectively promotes Cheekwood’s largest fundraiser.
The keystone and highly anticipated marketing piece is a printed auction catalog that is produced each year in March. We manage all aspects of production and design – maintaining a budget and schedule, procuring written content and imagery, organizing contents and consulting with the committee chairs on how to best market the auction lots based on past experiences. Once the brochure is produced, we then promote the auction lots through a website and email marketing.
Then, the grand finale is an Auction Party, where an energetic live auction occurs, all silent auction lots are closed and winning bidders head home with some outstanding trips and treasures. For the Auction Party, we design signage, slideshows, programs and oversee the production of these materials.