- Campaign Branding
- Print & Digital Advertising
- Marketing Brochures
Healthways, a global well-being company, was ready to launch Blue Zones Project™, a community well-being improvement initiative designed to make healthy choices easier through permanent changes to environment, policy and social networks in several communities. Healthways needed materials to explain the initiative and engage a wide audience.
We partnered with Healthways and Tanq Creative to build a cohesive and creative suite of collateral. The campaign’s messaging centered on the concept of “Live Longer, Better.” We designed a stand-out graphic with the text using brand colors and fonts that could be used across all media. Then, following the existing color palette and brand guidelines for the Project, we carefully constructed system of materials that were used to promote the Project, such as billboards, banners, posters, print and online ads and more to create a consistent, unified look.